The web is evolving
to prioritize people
over platforms

Colorful artwork of tropical plants and animals at night

The Social Web

The Social Web places human connection at the forefront, making it possible for people to take control of how their digital world works.

Today’s web made it possible for large companies to extract and pool our collective data as a proprietary corporate asset, used to control nearly every aspect of our digital experience. The Social Web is made up of apps that share the vision that people should control how their digital world works and transparent technology infrastructure that gives people this control.

It is being brought into existence by developers connecting apps to shared, community governed, decentralized infrastructure. This technology makes core social networking functionality a basic service — part of the web itself — so companies can no longer take data as a corporate asset, people are no longer locked in to the rule of platforms, and we can all enter a new era of people-first apps.

  • A movement whose time has come

    It is clear legacy social apps are creating harm to society. A growing community of developers is building pioneering, composable social primitives and client-level apps to put decentralized alternatives in the hands of the people.

  • Compounding network effects

    Historically, developers built a user base from zero, and users would build followings on each new app. The Social Web eliminates these silos through a universal, shared social graph. With every new user base its collective power grows.

  • The freedom to innovate

    Legacy players have controlled social network innovation for over a decade. Winner-take-all mega platforms acquire competitors that fit with their model and suffocate the rest. The Social Web unlocks a greenfield category of collaborative social networks with diverse winners at all levels of the tech stack.

A growing ecosystem of social primitives deliver the Social Web at production-grade.

Businesses that want to migrate existing social apps to Web3 and developers building new Web3 native social apps will face devastating scaling limitations. Much of the decentralized social technology in the market today will overwhelm a blockchain network or a business' operating expense before they reach even a million users. Frequency is focused on bringing the Social Web to the scale of Web 2.0 — hundreds of millions and even billions of users. Frequency is expected to be a part of a growing ecosystem of infrastructure that will support the apps that join the Social Web.

Web3 Advertising and Monetization Integrations
Loyalty Program Integrations
Marketplace for Moderation, Provenance and other essential services
Consumer Interface and Wallet Integrations
Decentralized Identity Integrations
Frequency was designed to work with a robust Social Web tech stack
Decentralized Identity Integrations
Consumer Interface and Wallet Integrations
Marketplace for Moderation, Provenance and other essential services
Loyalty Program Integrations
Web3 Advertising and Monetization Integrations
Frequency was designed to work with a robust Social Web tech stack